{"id":47748,"date":"2026-10-05T22:51:36","date_gmt":"2026-10-05T22:51:36","guid":{"rendered":"https:\/\/financialrush.com\/?p=47748"},"modified":"2026-10-05T22:51:36","modified_gmt":"2026-10-05T22:51:36","slug":"strive-ceo-says-asst-can-outrun-strategy-in-the-next-bitcoin-bull-market","status":"publish","type":"post","link":"https:\/\/financialrush.com\/?p=47748","title":{"rendered":"Strive CEO Says ASST Can Outrun Strategy in the Next Bitcoin Bull Market"},"content":{"rendered":"<p> \n<br \/><\/p>\n<p>Strive CEO Matt Cole is pitching his company as the likeliest &#8220;fastest horse&#8221; among Bitcoin treasury firms in the next bull market, and he backed it with seven principles on competition posted on X.<\/p>\n<p>His broader argument, however, is that Strive and Strategy need each other to expand the market for Bitcoin-backed digital credit rather than simply fight for the same investors.<\/p>\n<h2 id=\"strive-claims-twice-strategys-amplification\">Strive Claims Twice Strategy&#8217;s Amplification<\/h2>\n<blockquote>\n<p>&#8220;I think Strive has emerged as the leading contender to be the fastest horse in the next bull market,&#8221; Cole <a href=\"https:\/\/youtu.be\/Fy8768JBuM0\">told<\/a> Podcaster Robin Seyr. &#8220;What will drive the highest total returns will be one, having a high amplification ratio; two, being able to maintain a high amplification ratio; and three, not giving up Bitcoin upside for that amplification ratio.&#8221;<\/p>\n<\/blockquote>\n<p>Amplification compares a company&#8217;s preferred stock and debt with the value of its Bitcoin. Strive&#8217;s own tracker puts its ratio at 51.4%, all of it from SATA preferred shares, with no debt, while Strategy&#8217;s is roughly 25%, putting Cole&#8217;s firm at about twice the amplification of Michael Saylor&#8217;s.<\/p>\n<p>According to him, the next bull run could see Bitcoin go anywhere from $400,000 to $500,000 by late 2029, tied to a US debt crisis that pushes long-term yields down and weakens the dollar, and he described that as conservative.<\/p>\n<p>The Strive chief was equally keen to play down any feud with Saylor&#8217;s company, pointing to a long article in which Strategy&#8217;s co-founder pictured the two firms working together.<\/p>\n<p>SATA trades at between 25% and 50% of STRC&#8217;s daily volume, he noted, which some Strategy investors read as lost market share, but he called that &#8220;a really bad argument,&#8221; considering that had Strategy captured all of SATA&#8217;s roughly $1 billion, STRC would be only about 10% bigger.\u00a0According to Cole, what matters more is whether the pool of digital credit can grow exponentially over the next three and a half years.<\/p>\n<p>Institutions face issuer limits, he added, so large buyers need several issuers. He also claimed each firm has copied the other, citing Strategy&#8217;s move to daily dividends and its cash reserve.<\/p>\n<blockquote>\n<p>&#8220;I&#8217;m glad that they innovate based on what we do and we innovate based on what they do,&#8221; he told Seyr.<\/p>\n<\/blockquote>\n<p>On X, Cole <a href=\"https:\/\/x.com\/ColeMacro\/status\/2106851160384741500?s=20\">wrote<\/a> that every management team owes its first duty to its own shareholders and that &#8220;competing and collaborating are not mutually exclusive.&#8221;<\/p>\n<h2 id=\"strive-holds-29462-btc-to-strategys-848000\">Strive Holds 29,462 BTC to Strategy&#8217;s 848,000<\/h2>\n<p>As <em>CryptoPotato<\/em> reported earlier, Strive <a href=\"https:\/\/cryptopotato.com\/strive-completes-its-third-largest-bitcoin-purchase-adding-2000-btc\/\">bought<\/a> 2,000 BTC for $169 million on October 5, the same day Strategy <a href=\"https:\/\/cryptopotato.com\/3-in-a-row-strategy-ramps-up-bitcoin-purchases-as-holdings-hit-848000-btc\/\">announced<\/a> 334 BTC for $28.7 million. That leaves Strive with 29,462 BTC and Strategy with 848,000.<\/p>\n<p>ASST was trading near $30 at the time of writing, up about 137% in three months and down about 42% over a year. Meanwhile, SATA is paying a 13% dividend daily, against 12% on Strategy&#8217;s STRC.<\/p>\n<p>The post <a href=\"https:\/\/cryptopotato.com\/strive-ceo-says-asst-can-outrun-strategy-in-the-next-bitcoin-bull-market\/\">Strive CEO Says ASST Can Outrun Strategy in the Next Bitcoin Bull Market<\/a> appeared first on <a href=\"https:\/\/cryptopotato.com\/\" rel=\"nofollow\">CryptoPotato<\/a>.<\/p>\n\n<br \/><a href=\"https:\/\/cryptopotato.com\/strive-ceo-says-asst-can-outrun-strategy-in-the-next-bitcoin-bull-market\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Strive CEO Matt Cole is pitching his company as the likeliest &#8220;fastest horse&#8221; among Bitcoin treasury firms in&hellip;\n","protected":false},"author":2,"featured_media":47749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-47748","post","type-post","status-publish","format-standard","has-post-thumbnail","category-crypto","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/47748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47748"}],"version-history":[{"count":0,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/47748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/media\/47749"}],"wp:attachment":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}