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On the heels of a massive publicity push, including a Super Bowl 60 ad<\/a> and a billboard in New York\u2019s Times Square, families have filed about 2 million forms to open Trump accounts<\/a>, Treasury Secretary Scott Bessent said at an event near Dallas on Friday. <\/p>\n \u201cAs we approach 2 million forms, that will probably be about 3 million children,\u201d Bessent said.<\/p>\n The stop was part of the Trump Accounts Tour, following an earlier speech at the Economic Club of Dallas, where Bessent also plugged the accounts. <\/p>\n \u201cPrograms like this often struggle with sign-ups,\u201d Matt Lira, co-founder of Invest America, a nonprofit advocacy group, told CNBC in an interview. Invest America paid for the\u00a0Trump account Super Bowl commercial<\/a> and has been promoting the new investment accounts for children.<\/p>\n The early response<\/a> from families \u201cshows that the product market fit on the idea is strong,\u201d he said.<\/p>\n The opening of tax season<\/a> on Jan. 26 was the first opportunity<\/a> for families to elect to open Trump accounts and claim seed money <\/a>of up to $1,000 by filing IRS Form 4547 with their 2025 tax returns<\/a>. <\/p>\n Less than two weeks later, following the Super Bowl on Feb. 8, Invest America announced in an X post<\/a> that families could also start filing Form 4547 separately<\/a> through TrumpAccounts.gov. <\/p>\n<\/div>\n