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U.S. President Donald Trump points a finger onstage at the U.S. Treasury Department’s Trump Accounts Summit, in Washington, D.C., U.S. January 28, 2026. <\/p>\n
Kevin Lamarque | Reuters<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Trump accounts<\/a> will share in the Super Bowl<\/a> spotlight on Sunday as part of a massive push to spread awareness about the pilot program. <\/p>\n The Trump account commercial \u2014 paid for by Invest America, a nonprofit advocacy group \u2014 is set to air during the pre-game broadcast, right before the Seattle Seahawks and New England Patriots face off from Levi’s Stadium in Santa Clara, California.\u00a0Invest America posted a preview of the ad<\/a> on X on Thursday. <\/p>\n In a 30-second spot, children speak about the virtues of so-called Trump accounts<\/a>, also known as 530A accounts, which were created as part of President\u00a0Donald Trump<\/a>‘s “big beautiful bill<\/a>.”<\/p>\n “This year, every American child gets an investment account. And millions will be pre-funded. That’s free money,” a montage of children speaking directly to the camera say in the ad.<\/p>\n Super Bowl 60<\/a>, which will air on NBC, is\u00a0prime real estate<\/a> for\u00a0advertisers<\/a>.\u00a0<\/p>\n Millions of Americans tune in to the Super Bowl \u2014 some just for the commercials. <\/p>\n Each year, the price of those national spots breaks a record. After last year’s game between the Philadelphia Eagles and the Kansas City Chiefs was watched by a record<\/a> 127.7 million viewers, the cost of this year’s ads went up to $8 million per 30-second commercial, on average, CNBC previously reported<\/a>.<\/p>\n<\/div>\n Along with a billboard in New York City’s Times Square and a Trump Account Summit, which was livestreamed from Washington, D.C. on Jan. 28, the Trump administration\u00a0has pulled out all the stops to get the word out in recent weeks about the new accounts. <\/p>\n<\/div>\n As of the official start of\u00a0tax season<\/a> on Jan. 26, parents and guardians can\u00a0open a Trump account<\/a>\u00a0by making elections on\u00a0IRS Form 4547<\/a> when they file their 2025 tax return. Starting in mid-2026, an account can also be opened online at\u00a0Trumpaccounts.gov<\/a>. <\/p>\n Children born between 2025 and 2028 are eligible for a one-time $1,000 contribution from the U.S. Department of the Treasury. That money will be deposited into the account on July 4. <\/p>\n More than one million families have already signed up, according to a Jan. 31 post by the White House on X<\/a>.<\/p>\n<\/div>\nParents can now open a Trump account<\/h2>\n