{"id":36953,"date":"2025-10-17T13:13:56","date_gmt":"2025-10-17T13:13:56","guid":{"rendered":"https:\/\/financialrush.com\/?p=36953"},"modified":"2025-10-17T13:13:56","modified_gmt":"2025-10-17T13:13:56","slug":"apple-signs-700mn-deal-for-us-formula-1-rights","status":"publish","type":"post","link":"https:\/\/financialrush.com\/?p=36953","title":{"rendered":"Apple signs $700mn deal for US Formula 1 rights"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>Unlock the Editor\u2019s Digest for free<\/p>\n<p class=\"article__content-sign-up-topic-description o3-type-body-base\"><span>Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=2abf7ace-f7ef-41da-be80-8fe07bbe4a87\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>Apple has signed a $700mn deal to stream Formula 1 races in the US, as the iPhone maker joins Big Tech groups Amazon and Netflix in expanding further into screening live sport. <\/p>\n<p>The two groups confirmed on Friday they had agreed a five-year partnership ahead of this weekend\u2019s US Grand Prix in Austin. <a href=\"https:\/\/www.ft.com\/apple-inc\" data-trackable=\"link\">Apple<\/a> will begin broadcasting F1 in 2026, replacing Disney-owned broadcaster ESPN in the US.<\/p>\n<p>The deal is worth about $140mn a year, according to a person with knowledge of the matter, a significant increase on the around $85mn paid by ESPN. The Financial Times was the first to report the talks between <a href=\"https:\/\/www.ft.com\/content\/ef6bbb12-1ef5-4fc7-bff5-77d000c36bff\" data-trackable=\"link\">Apple and F1<\/a>.<\/p>\n<p>F1 chief executive Stefano Domenicali said Apple will ensure F1 is \u201cready to get into more houses and more in the culture of the American fans\u201d as well as helping the sport reach a younger generation of fans. <\/p>\n<p>\u201cIt\u2019s the perfect match to be hopefully as soon as possible socially relevant in a way that everyone can wake up and think about Formula 1, as you\u2019re thinking about NFL or NBA or MLS,\u201d Domenicali added. <\/p>\n<p>The partnership comes as Apple chases the success of its hit movie based on the race car series as well as joining Big Tech rivals in stepping up a push to acquire big sports rights deals. <\/p>\n<p><a href=\"https:\/\/www.ft.com\/content\/36ef9771-d4ff-4b8e-9135-a7ab235d5753\" data-trackable=\"link\"><em>F1 <\/em>starring Brad Pitt<\/a> was the company\u2019s first big box office success since moving into the business of making original content for its Apple TV+ streaming service. The film has made nearly $630mn at the box office to date. <\/p>\n<p>It showcased Apple\u2019s ability to promote the sport to new audiences, with the US a key target market for F1 and its owners Liberty Media. <\/p>\n<p>Eddy Cue, senior vice-president of services at Apple, said the sport has an \u201cexponentially huge\u201d growth opportunity. \u201cWe started this with the movie, <em>F1<\/em>, which was Brad Pitt\u2019s biggest movie of all time, it\u2019s the biggest sports movie of all time, it was a huge blockbuster this year,\u201d said Cue.<\/p>\n<p>F1 races are averaging 1.4mn on ESPN channels this year, ahead of the US record of 1.21mn set in 2022, according to the broadcaster.<\/p>\n<aside aria-labelledby=\"aside-label\" class=\"n-content-recommended--single-story n-content-recommended--inset\" data-component=\"recommended\">\n<p class=\"n-content-recommended__title o3-type-body-highlight\">Recommended<\/p>\n<div class=\"o-teaser o-teaser--content-package o-teaser--small o-teaser--stacked o-teaser--has-image js-teaser\" data-id=\"cbebae69-3986-46af-90a7-4cf702a6593d\">\n<div class=\"o-teaser__image-container js-teaser-image-container\"><a href=\"https:\/\/www.ft.com\/content\/cbebae69-3986-46af-90a7-4cf702a6593d\" data-trackable=\"image-link\" data-trackable-context-story-link=\"image-link\" tabindex=\"-1\" aria-hidden=\"true\"><\/p>\n<div class=\"o-teaser__image-placeholder\" style=\"aspect-ratio:2290\/1288\"><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/aside>\n<p>Apple has previously made moves into the live sports streaming, striking a deal with Major League Baseball in 2022 to broadcast games on Friday nights, as well as a broader deal with North America\u2019s Major League Soccer.<\/p>\n<p>Apple will screen F1 practice, qualifying, shorter \u201csprint\u201d races and grand prix contests. Cue also pledged to \u201cbring everything that Apple has to offer\u201d, from its retail stores to all of its apps, including its sports app, podcasting, music, Apple TV, books and Apple News. <\/p>\n<p>The <em>F1<\/em> film, alongside <em>Drive to Survive<\/em>, a behind-the-scenes series on streaming company Netflix, has helped the sport win new fans and major US sponsors. The group has <a href=\"https:\/\/www.google.com\/search?q=ft.com+f1+miami+las+vegas+calendar&amp;rlz=1C5GCEM_enHK1158HK1158&amp;oq=ft.com+f1+miami+las+vegas+calendar&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRigATIHCAIQIRigATIHCAMQIRigATIHCAQQIRigATIHCAUQIRigATIHCAYQIRiPAtIBCDY2MjhqMGo0qAIAsAIB&amp;sourceid=chrome&amp;ie=UTF-8\" data-trackable=\"link\">added Miami and Las Vegas<\/a> to its race calendar in recent years, complementing its grand prix in Austin, Texas.<\/p>\n<p>The F1 chief and Apple\u2019s Cue have known each other for years. They are also linked by their ties to Ferrari. Domenicali previously worked for the Italian racing outfit, while Cue is a board member at the automaker that owns the F1 team. <\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.ft.com\/content\/2abf7ace-f7ef-41da-be80-8fe07bbe4a87\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this&hellip;\n","protected":false},"author":5,"featured_media":36954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-36953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-us","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/36953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36953"}],"version-history":[{"count":0,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/36953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/media\/36954"}],"wp:attachment":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}