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A new entrant in the treasury race has emerged, closely tied to the crypto-friendly family of the US President.<\/p>\n
Already deeply entrenched via multiple entities and corporations, this latest endeavour is in its early stages.<\/p>\n
The publicly traded\u00a0Thumzup Media Corporation, an advertising and social media company listed on the NASDAQ (TZUP), which recently adopted the treasury strategy, announced<\/a> that it will expand<\/span>\u00a0its Digital Asset Treasury (DAT) for mining and blockchain investments.<\/span><\/p>\n This follows their $50 million capital raise, which will be deployed for mining infrastructure and the accumulation of established cryptocurrencies to bolster the company\u2019s financial resilience and increase shareholder value.<\/p>\n \u201cThis is a transformative step in Thumzup\u2019s evolution. With a strengthened capital base and a clear strategic vision, we are expanding our reach into high-growth areas of the digital economy. \u201d \u2013 Robert Steele, CEO.<\/p>\n<\/blockquote>\n The eldest of President Trump\u2019s sons, Donald Trump Jr.,\u00a0disclosed<\/a> an investment in Thumzup to Bloomberg last month, revealing that he had purchased 350,000 shares, valued at around $3.3 million.<\/p>\n In the same month, the corporation\u00a0issued<\/a> a press release outlining its plans to hold<\/span> up to $250 million in cryptocurrencies, including Bitcoin, Ether (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and the USDC stablecoin.<\/p>\n In November of last year, the board of directors\u00a0approved<\/a> the leading cryptocurrency as a reserve asset, authorizing up to $1 million in purchases.<\/p>\n This is currently the second company associated with the Trump family that is stockpiling the largest crypto asset, and their holdings pale in comparison to those of Trump Media & Technology Group.<\/p>\n Thumzup Media began accruing the asset in early January this year and currently holds 19.11 BTC, valued at approximately $2.33 million. They have a way to go before reaching the top 100, as they are currently sitting in the 115th spot.<\/span><\/p>\n The enterprise running the Truth Social platform has 15,000 bitcoins valued at around $1.83 billion, placing them in the 7th spot on the BitcoinTreasuries leaderboard. They are behind Metaplanet\u2019s stack of 18,113 BTC, roughly priced at $2.21B, and ahead of CleanSpark Inc.\u2019s balance of 12,703 BTC, worth around $1.55 billion.<\/p>\n Apart from these companies stacking the OG crypto, the First Family also has close ties to World Liberty Financial, a DeFi firm which they co-founded in 2024, launching their token (WLFI) and stablecoin (USD1).<\/p>\n The latter has a market capitalization of over $2.1 billion, according to CoinMarketCap (CMC) data at the time of writing, and is the fifth-largest stablecoin in the site\u2019s rankings of this asset class.<\/p>\n The speculative Trump meme coin is also notable here, currently boasting a $1.91 billion market cap, according to CMC readings. It launched<\/a> in January 2025, and saw its price surge to over $75, only to crash as quickly as it rose, and is currently trading at around $9.50.<\/p>\n LIMITED OFFER for CryptoPotato readers at Bybit: Use this link<\/a> to register and open a $500 FREE position on any coin!<\/b><\/p>\n<\/div>\n<\/div>\n\n
Deep in The Game<\/h2>\n
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