{"id":32683,"date":"2025-06-26T21:16:26","date_gmt":"2025-06-26T21:16:26","guid":{"rendered":"https:\/\/financialrush.com\/?p=32683"},"modified":"2025-06-26T21:16:26","modified_gmt":"2025-06-26T21:16:26","slug":"nike-posts-worst-results-in-years-but-says-outlook-is-improving","status":"publish","type":"post","link":"https:\/\/financialrush.com\/?p=32683","title":{"rendered":"Nike posts worst results in years but says outlook is improving"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>Unlock the Editor\u2019s Digest for free<\/p>\n<p class=\"article__content-sign-up-topic-description o3-type-body-base\"><span>Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=535415c9-4ee7-42c2-9656-4c1096d66d13\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>Nike reported its worst quarterly earnings in more than three years but expressed optimism that the biggest drag from its corporate turnaround strategy may soon be in the past. <\/p>\n<p>The Oregon-headquartered company on Thursday announced fourth-quarter revenue of $11.1bn, which surpassed analyst expectations but were the lowest figure since the third quarter of 2022.<\/p>\n<p>The sportswear maker posted quarterly net income of $211mn, an 86 per cent drop from the same period last year, and its lowest since the fourth quarter of its 2020 financial year.<\/p>\n<p>Chief financial officer Matthew Friend said the results \u201creflected the largest impact\u201d from the company\u2019s turnaround programme, adding that Nike expected \u201cthe headwinds to moderate from here\u201d.<\/p>\n<p>Nike is contending with the after-effects of an unsuccessful emphasis on direct-to-consumer sales. Analysts have also criticised it for its <a href=\"https:\/\/www.ft.com\/content\/61f9bfe8-98b2-4a7f-bb4e-b6fa6f7f13b9\" data-trackable=\"link\">dependence on lifestyle products<\/a> and reliance on fashion trends.<\/p>\n<p>Shares in Nike were down 1 per cent in after-hours trading.<\/p>\n<p><em>This is a developing story<\/em><\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.ft.com\/content\/535415c9-4ee7-42c2-9656-4c1096d66d13\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this&hellip;\n","protected":false},"author":5,"featured_media":32684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-32683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-us","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/32683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32683"}],"version-history":[{"count":0,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/32683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/media\/32684"}],"wp:attachment":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}