{"id":31679,"date":"2025-06-24T05:42:46","date_gmt":"2025-06-24T05:42:46","guid":{"rendered":"https:\/\/financialrush.com\/?p=31679"},"modified":"2025-06-24T05:42:46","modified_gmt":"2025-06-24T05:42:46","slug":"uk-regulator-proposes-loosening-googles-control-of-its-search-engine","status":"publish","type":"post","link":"https:\/\/financialrush.com\/?p=31679","title":{"rendered":"UK regulator proposes loosening Google\u2019s control of its search engine"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>Unlock the Editor\u2019s Digest for free<\/p>\n<p class=\"article__content-sign-up-topic-description o3-type-body-base\"><span>Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=26aa105f-fabb-4061-bd6d-fd13ba94f691\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>The UK\u2019s competition regulator is proposing to loosen Google\u2019s control of its search engine and hand more power back to publishers, in the first application of Britain\u2019s tough new digital market rules.\u00a0<\/p>\n<p>The Competition and Markets Authority said on Tuesday that Google could be required to implement new \u201cfair ranking\u201d measures in its search results and give publishers more control over how it uses their content, including in output generated by artificial intelligence.\u00a0<\/p>\n<p>The CMA said it was minded to hand Google \u201cstrategic market status\u201d \u2014 a label introduced under new digital market laws this year \u2014\u00a0in light of its dominant position in search and search advertising, which would require the tech giant to abide by a number of such conduct rules. A final decision will be made by October following a public consultation. <\/p>\n<p>Google on Tuesday slammed the proposals as \u201cbroad and unfocused\u201d and said they could threaten the UK\u2019s access to its latest products and services. <\/p>\n<p>The Big Tech giant became <a href=\"https:\/\/www.ft.com\/content\/3e989903-e4a9-4d7a-98a7-7ed8c2f770e4\" data-trackable=\"link\">the first company to be targeted under strict new UK digital laws <\/a>that require businesses with an outsized impact in certain digital markets to be granted the SMS label and subjected to specific rules. The CMA\u2019s investigation, which was opened in January, has been looking at whether Google\u2019s position in search and advertising is \u201cdelivering good outcomes\u201d for people and businesses in the UK.<\/p>\n<p>On Tuesday, the CMA said Alphabet-owned Google\u2019s dominance made the cost of search advertising \u201chigher than would be expected\u201d in a more competitive market.\u00a0<\/p>\n<p>\u201cGoogle is the world\u2019s leading search tool and plays an important role in all our lives, with the average person in the UK making 5 to 10 searches a day,\u201d said Sarah Cardell, the CMA\u2019s chief executive. \u201cOur investigation so far suggests there are ways to make these markets more open, competitive and innovative.\u201d<\/p>\n<p>Other conduct rules that the CMA is considering include: requirements in how it ranks its search results and for Google\u2019s distribution partners, who include Apple, to offer \u201cchoice screens\u201d to consumers to help people more easily switch between search providers instead of offering the world\u2019s most used search engine by default.\u00a0<\/p>\n<p>Google\u2019s senior director for competition, Oliver Bethell, said: \u201cWe\u2019re concerned that the scope of the CMA\u2019s considerations remains broad and unfocused, with a range of interventions being considered before any evidence has been provided.\u201d<\/p>\n<p>He added that \u201cpunitive regulations\u201d could change how quickly Google launches new products in the UK. <\/p>\n<p>\u201cProportionate, evidence-based regulation will be essential to preventing the CMA\u2019s roadmap from becoming a roadblock to growth in the UK.\u201d<\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.ft.com\/content\/26aa105f-fabb-4061-bd6d-fd13ba94f691\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this&hellip;\n","protected":false},"author":7,"featured_media":31680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-31679","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/31679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31679"}],"version-history":[{"count":0,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/31679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/media\/31680"}],"wp:attachment":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}