{"id":31088,"date":"2025-06-17T11:53:37","date_gmt":"2025-06-17T11:53:37","guid":{"rendered":"https:\/\/financialrush.com\/?p=31088"},"modified":"2025-06-17T11:53:37","modified_gmt":"2025-06-17T11:53:37","slug":"kraft-heinz-to-strip-artificial-dyes-from-jell-o-and-kool-aid-by-end-2027","status":"publish","type":"post","link":"https:\/\/financialrush.com\/?p=31088","title":{"rendered":"Kraft Heinz to strip artificial dyes from Jell-O and Kool-Aid by end 2027"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>Unlock the Editor\u2019s Digest for free<\/p>\n<p class=\"article__content-sign-up-topic-description o3-type-body-base\"><span>Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=5df83f9b-f6b1-4d7c-a99c-5c6d654d6556\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>Packaged food company Kraft Heinz has pledged to strip artificial dyes from all US products, but a year later than federal regulators envisioned, as the Trump administration clamps down on synthetic ingredients. <\/p>\n<p>The company said it will remove all artificial colours from its US portfolio before the end of 2027. The dyes are found in certain beverage and dessert brands such as Kool-Aid drinks, Jell-O gelatin and Jet-Puffed marshmallows, Kraft Heinz said. <\/p>\n<p>The pledge comes less than two months after the Food and Drug Administration declared it would phase out most petroleum-based synthetic dyes from the US food supply \u201cby the end of next year\u201d through what US health secretary Robert F Kennedy Jr said was an understanding with the food industry. <\/p>\n<p>Artificial food colours were among Kennedy\u2019s first targets as he pursues an agenda he calls \u201cMake America Healthy Again\u201d. Sceptics said the voluntary nature of the phaseout of synthetic dyes regulated under the federal Food, Drug and Cosmetic Act lessened its force.<\/p>\n<p>\u201cThe vast majority of our products use natural or no colours, and we\u2019ve been on a journey to reduce our use of FD &amp; C colours across the remainder of our portfolio,\u201d said Pedro Navio, Kraft Heinz\u2019s North America president. <\/p>\n<p>The company said it removed artificial colours from Kraft Mac &amp; Cheese in 2016, and said the colour of Heinz ketchup comes only from tomatoes. <\/p>\n<p><a href=\"https:\/\/www.ft.com\/stream\/28603a1f-0773-428f-b1a5-cde419973f64\" data-trackable=\"link\">Kraft Heinz<\/a> said it felt confident in its timeline, as certain colours are difficult to obtain or replicate. \u201cWe\u2019re targeting the end of 2027 to ensure we\u2019re delivering the best possible quality, taste and experience for consumers,\u201d it said. <\/p>\n<p>Kraft Heinz was formed through a 2015 merger backed by investment groups 3G Capital and Warren Buffett\u2019s Berkshire Hathaway.\u00a0<\/p>\n<p>The company\u2019s stock has declined more than 60 per cent in the past decade as the company\u2019s sales volumes have faltered. Two delegates from Berkshire Hathaway, which has a 27.5 per cent stake, resigned from the Kraft Heinz board last month. The company has been exploring \u201cpotential strategic transactions\u201d to boost its share price, which analysts say could include divestitures.\u00a0<\/p>\n<aside aria-labelledby=\"aside-label\" class=\"n-content-recommended--single-story n-content-recommended--inset\" data-component=\"recommended\">\n<p class=\"n-content-recommended__title o3-type-body-highlight\">Recommended<\/p>\n<div class=\"o-teaser o-teaser--article o-teaser--small o-teaser--stacked o-teaser--has-image js-teaser\" data-id=\"7520dfbf-49b2-4d9b-8247-a0b80c5f1314\">\n<div class=\"o-teaser__image-container js-teaser-image-container\"><a href=\"https:\/\/www.ft.com\/content\/7520dfbf-49b2-4d9b-8247-a0b80c5f1314\" data-trackable=\"image-link\" data-trackable-context-story-link=\"image-link\" tabindex=\"-1\" aria-hidden=\"true\"><\/p>\n<div class=\"o-teaser__image-placeholder\" style=\"aspect-ratio:2048\/1152\"><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/aside>\n<p>Besides his food dye announcement, Kennedy has initiated a review of regulatory processes for determining whether an ingredient is safe and undertaken actions that reflect his <a href=\"https:\/\/www.ft.com\/content\/ac991d13-a3c5-4cc3-b66f-1a848b52ac0d\" data-trackable=\"link\">long-standing scepticism<\/a> towards vaccines.\u00a0<\/p>\n<p>Last month, a commission he chaired produced a <a href=\"https:\/\/www.ft.com\/content\/4d900d6e-4b37-47e0-b3c4-e50780b0bde1\" data-trackable=\"link\">report<\/a> on the purported causes of chronic childhood illness. The paper, which US media reported contained some false citations, linked certain food colourings to symptoms consistent with attention deficit-hyperactivity disorder.\u00a0<\/p>\n<p>Meat processor Tyson Foods said it would eliminate synthetic dyes from its products by the end of May, while PepsiCo said that Lay\u2019s crisps and Tostitos tortilla chips would no longer have artificial colours by the end of this year.<\/p>\n<p>Kraft Heinz said nearly 90 per cent of its US net sales are from products free of FD &amp; C colours. For the remainder, the company will either remove colours when they are \u201cnot critical to the consumer experience,\u201d replace them with natural colours or find new colours or shades in the absence of natural alternatives.<\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.ft.com\/content\/5df83f9b-f6b1-4d7c-a99c-5c6d654d6556\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this&hellip;\n","protected":false},"author":5,"featured_media":31089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-31088","post","type-post","status-publish","format-standard","has-post-thumbnail","category-us","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/31088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31088"}],"version-history":[{"count":0,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/posts\/31088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=\/wp\/v2\/media\/31089"}],"wp:attachment":[{"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialrush.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}